Speed to Lead: How to Follow Up With Meta Ads Leads Before They Go Cold
Speed to lead is how quickly your business responds after someone submits a form from your ad. Meta ads appear on Facebook and Instagram. For local service businesses running Meta ads, text the person as soon as their form comes in, then call within five minutes during office hours. If they don’t answer, keep calling […]
Meta Ads KPIs for Local Service Businesses: What to Track and How to Set Targets
Most business owners would pick the one with the 12:1 return, and plenty of agency reports would put it at the top of the page. But when you work through the numbers later in this post, the 3:1 campaign brings in six times as much cash in its first month. The difference comes down to […]
Meta Ads for Local Service Businesses: How They Work, What They Cost, and How to Tell If They’re Working
For a local service business, running Meta ads means getting four things right: When results disappoint, the problem is usually in one of these four, not in the audience settings. Posted Social manages six figures a month in Meta ad spend for service businesses, and this is the process its paid ads management team runs. […]
How to Turn Customer Reviews into Social Media Posts for Your Local Service Business
Most business owners don’t give much thought to their customer reviews. It feels good to see a positive one come in on a recent job, but after that, most reviews fade into the background. That’s a missed opportunity, because reviews are one of the most powerful tools you have. Prospective customers want to know how […]
How to Format Your Content for Each Social Platform
A few habits fix most of those problems on every platform. Shoot video vertically so it fills the phone screen, and write the first line of every caption so it still makes sense when the rest gets cut off. Put links only where a person can tap them, since each app allows that in different […]
Social Media Analytics for Small Businesses: Which Metrics Matter and What They Mean
Six metrics matter for a local service business: reach, engagement rate, saves and shares, profile visits, link clicks, and leads by source. Pull them once a month from Meta Business Suite and Instagram Insights. Put them on one page. Review them every 90 days, and resist the urge to make changes to the strategy in […]
Instagram vs. Facebook for Local Service Businesses: Where Should You Focus?
Facebook still reaches more of the people who hire local service businesses, especially homeowners over 40, and it handles referrals, reviews, and events better than anything else. Instagram is where your work gets seen by the most new people, and it’s where younger homeowners and future hires spend their time. Pick a primary based on […]
Domain Authority and Local Citations: How Small Businesses Build Trust with Google and AI
What Google and AI tools want to see is that other trustworthy places online know your business exists and agree on your name, address, and phone number. Those same signals shape which businesses AI tools name when someone asks for a recommendation, so they’re a big part of AI search visibility for local businesses. What […]
How to Write Blog Posts That AI Search Actually Cites
AI search cites blog posts that define terms plainly, make specific claims, show first-hand experience, and carry a recent date. How the post is laid out matters just as much: question-style headings, a direct answer in the first sentence of each section, and facts in tables or lists a model can lift without rewriting. Get […]
The Complete Guide to Social Media for Local Service Businesses
Social media for local service businesses works on two outcomes: being remembered by the people in your service area, and being trusted by them before they ever call. Reach beyond that area is wasted. This guide lays out the approach Posted Social uses in its social media management work for service businesses: set one goal, […]