How to Turn Customer Reviews into Social Media Posts for Your Local Service Business
Most business owners don’t give much thought to their customer reviews. It feels good to see a positive one come in on a recent job, but after that, most reviews fade into the background. That’s a missed opportunity, because reviews are one of the most powerful tools you have. Prospective customers want to know how […]
How to Format Your Content for Each Social Platform
A few habits fix most of those problems on every platform. Shoot video vertically so it fills the phone screen, and write the first line of every caption so it still makes sense when the rest gets cut off. Put links only where a person can tap them, since each app allows that in different […]
Social Media Analytics for Small Businesses: Which Metrics Matter and What They Mean
Six metrics matter for a local service business: reach, engagement rate, saves and shares, profile visits, link clicks, and leads by source. Pull them once a month from Meta Business Suite and Instagram Insights. Put them on one page. Review them every 90 days, and resist the urge to make changes to the strategy in […]
Instagram vs. Facebook for Local Service Businesses: Where Should You Focus?
Facebook still reaches more of the people who hire local service businesses, especially homeowners over 40, and it handles referrals, reviews, and events better than anything else. Instagram is where your work gets seen by the most new people, and it’s where younger homeowners and future hires spend their time. Pick a primary based on […]
Domain Authority and Local Citations: How Small Businesses Build Trust with Google and AI
What Google and AI tools want to see is that other trustworthy places online know your business exists and agree on your name, address, and phone number. Those same signals shape which businesses AI tools name when someone asks for a recommendation, so they’re a big part of AI search visibility for local businesses. What […]
How to Write Blog Posts That AI Search Actually Cites
AI search cites blog posts that define terms plainly, make specific claims, show first-hand experience, and carry a recent date. How the post is laid out matters just as much: question-style headings, a direct answer in the first sentence of each section, and facts in tables or lists a model can lift without rewriting. Get […]
The Complete Guide to Social Media for Local Service Businesses
Social media for local service businesses works on two outcomes: being remembered by the people in your service area, and being trusted by them before they ever call. Reach beyond that area is wasted. This guide lays out the approach Posted Social uses in its social media management work for service businesses: set one goal, […]
Geotagging Photos for Local SEO and AI Search
What the hidden data in a photo file does, what Google reads from it, and why the file name matters more than any of it. Geotagging writes a location into the photo file itself, where software can read it and people can’t. It’s cheap, Posted Social does it on every client shoot, and it’s the […]
Schema Markup for Local Businesses: What It Is and How to Add It
Schema markup for local businesses, also called structured data, is code you add to a page that labels your business information for machines. Four types cover most of the value for a local service business: LocalBusiness, Service, FAQPage, and Review. You can add it with an SEO plugin, through Google Tag Manager, or by hand, […]
PACE: A Simple Content Allocation Model for Local Business Social Media
PACE covers one piece of social media for local service businesses: what each goal does, how to weigh them for your business, and how to check your last twenty posts against the result. Why format is the wrong starting point Most planning conversations are about format: more Reels, or another before-and-after. But all format decides […]