Geotagging Photos for Local SEO and AI Search
What the hidden data in a photo file does, what Google reads from it, and why the file name matters more than any of it. Geotagging writes a location into the photo file itself, where software can read it and people can’t. It’s cheap, Posted Social does it on every client shoot, and it’s the […]
Schema Markup for Local Businesses: What It Is and How to Add It
Schema markup for local businesses, also called structured data, is code you add to a page that labels your business information for machines. Four types cover most of the value for a local service business: LocalBusiness, Service, FAQPage, and Review. You can add it with an SEO plugin, through Google Tag Manager, or by hand, […]
PACE: A Simple Content Allocation Model for Local Business Social Media
PACE covers one piece of social media for local service businesses: what each goal does, how to weigh them for your business, and how to check your last twenty posts against the result. Why format is the wrong starting point Most planning conversations are about format: more Reels, or another before-and-after. But all format decides […]
FAQ and Q&A Sections: The Easiest Way to Get Quoted by AI
Why do AI assistants quote Q&A content first? Assistants don’t read your site the way a person does. When someone asks a question, the system breaks your pages into passages, scores each passage against the question, and hands the best few to the model. The model then writes its answer from those passages and, in […]
AI Search Visibility for Local Service Businesses
What AI search means for a local business in 2026 “AI search” isn’t one website. It’s several places where a question gets answered in sentences instead of links: Underneath, they generally work the same way. Each gathers information from public sources, condenses it into a short answer, and names a small number of businesses. Being […]